aak-GROW Activity Report Q1 January – March 2025

At the heart of our Quarter 1 efforts is the launch of the Herbicide Campaign—a nationwide awareness initiative focused on the responsible use of herbicides ahead of the planting season. Through a blend of communication channels, we aim to ensure our message not only reaches the farmer but resonates—whether by airwaves, text, in-person engagement, or even the occasional billboard that makes you do a double take. The goal is simple: meet the farmer where they are.