AAK Unveils new Brand Identity Reflecting Association’s Focus on Sustainable High-Quality Food Production
The AAK Brand stands or Better Farming, Better Food and Better Health
In Nairobi Serena Hotel – Tuesday, February 28, 2023, the Agrochemicals Association of Kenya (AAK)/ CropLife Kenya unveiled a new brand identity that more strongly reflects the ongoing transformation on its strategy towards delivering “Better Farming, Better Food, Better Health” to its stakeholders. In the wake of changing global food and health needs, AAK will continue focusing on ensuring “human well-being through food, nutrition and health, and the sustainable use of our ecosystems.”
At the heart of this rebranding is a new logo and identity that communicates and reaffirms AAK’s/CropLife Kenya’s positioning and philosophy of sustainable high-quality food production and associated health benefits.